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Laneige Beauty Road 2016 feat. Lee Sung-Kyung ❤

The Laneige Beauty Road has made its way to Malaysia for the 2nd time after its debut in 2015, bringing along more than just K-beauty trends but also more excitement with the appearance of the popular Korean celebrity, Lee Sung-Kyung and the introduction of the new Laneige Water Bank earlier this month. 


Laneige Beauty Road 2016 was held at the Centre Court of the Mid Valley Megamall and fun-filled with giveaways, games, contest, cute water droplet mascots and a K-beauty experience area where one can learn everything one needs to know about K-beauty.

The upgraded Water Bank Gel Cream and Water Bank Moisture Cream were also launched officially at the Laneige Beauty Road. I was so excited! *winkz* 

Meet Shivani and Carol (: 
Laneige Beauty Road 2016, featuring the Water Bank is set to conquer 11 cities across the globe starting with Seoul (22nd - 24th April), Kuala Lumpur (2nd - 8th May) with other cities to follow including Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Guangzhou, Beijing, Chengdu, and lastly Toronto in Canada.

Lee Sung-Kyung who is also Laneige's model will be making appearances as well as sharing the latest K-beauty trends and skincare tips with her fans during the global beauty tour.

L-R: Nadia Heng (the emcee of the day), Lee Sung Kyung and the translator (: 
Lee Sung Kyung is so gorgeous! *love* 

Lee Sung-Kyung was appointed the model for Laneige's Two-Tone Lip Bar in September 2015 last year and is currently also featured in the latest Water Bank commercial. Lee began her acting career in 2014 with the drama 'It's Okay, That's Love' after her modeling career in which she won the Lex Prize in the 17th Super Model Contest and Unix Hair New Style Prize in the 2nd Asia Pacific Super model Contest.


The Water Bank has been Laneige's bestselling hydration series and this year, Laneige has upgraded its Water Bank with the infusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology. With the new reformulation, the Water Bank creams are able to offer 360º moisturizing care, leaving the skin feeling plumped and well-moisturized with a proved 24-hour moisturizing effect. I have been using the Laneige Water Bank series for years now and I have to say that I am in love with the series. (: 


Sold at only RM150 a jar, customers are also eligible to purchase the Water Bank Limited Edition Water Bottle at only RM10 of which 100% of the proceeds from the sale of the water bottle will be donated to the Waterful Sharing Campaign. Funds collected will be used to purchase two water filtration systems for Kampung Binjai , Pahang and Kampung Ulu Guruntum, Perak.

So pretty aren't they? *winkz*
Here are some of the activities that were held during the Beauty Road roadshow. Beauty enthusiasts can also participate in their activities and you might stand a chance to win a full-sized item - Laneige Water Bank Moisture Cream for free! 


Water Bank Bubble Catcher 
Water Vending Machine whereby you can win the full size Water Bank Moisture Cream! 

You can also go for free skin consultation and redeem the Water Bank trial kit size or try their Beauty Mirror app to check out which makeup products are suitable / look good on you. 


The Laneige Beauty Road is not to be missed as it's only held once a year with unique activities and events brought to Malaysians all the way from Korea. Can't wait to attend next year's Beauty Road. *winkz* 


More information on the Water Bank series and the Limited Edition water bottles, do check out their social media platform here: 






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