Discover The 'Joi' of Healthy Hair Color With Joico LumiShine ❤

JOICO, the leading hair care company unveiled its latest hair colouring range - LumiShine at Soju Sunway a few months back. Whether your want a whole new look, just a slight update of your grey hair is starting to stray way too much for your liking, Joico's LumiShine is the perfect palette to achieve the perfect hair color you desire, no matter what your hair type or concerns are. 


Joico's new LumiShine Repair and Permanent Creme leaves hair 100% replenished and re-strengthen with TWICE the shine! With this absolutely brilliant range, they promise that just once is all it will take us to instantly fall in love with the new hair color!

Joico LumiShine Color System gives first-time colorists and busy master colorists alike, an easy color solution for every salon service and every hair type. Offering a simple to use, 1-to-1 mixing ratio, its a line of gentle formulas that instantly provide healthy results in a 3-step color service. 



The difference with LumiShine is in the blend of breakthrough tehchnology and client comfort all wrapped up in an easy-to use versatile palette that gives amazing results - the kind of results you have to see and experience to believe. 

It's "gentle-fresh fragrance" technology neutralizes airborne ammonia and replaces it with calming notes of bergamot, iris and sandalwood, while the exclusive ArgiPlex Technology repairs hair damage and locks in exceptional color longevity, vibrancy and shine like no other.


The show kick-started with Winson Kow (Joico's Dream Team). His collection was themed "WARM", which represents warm, fierce, red colors.








The second show was performed by Rick Lee (Joyce's Artistic Ambassador) and it was themed "COOL". His collection exudes cool colours of white, blues and winter hues that looks sophisticatedly edgy. 






Joico's Global Artistic Team, Liza Espinoza showed us the absolutely amazing Joico LumiShine and the latest braid and plaits trend in the United States.







The event progressed with a live demonstration by Liza Espinoza, Joico's Global Artistic Team, in which she demonstrated one look to all who were present to watch the show. Liza gave her the rope and braid technique that is suitable for any occasion - simple, sweet and pretty. 


The looks of the models were super fun and edgy - a complete wow factor! Not to mention her live demonstration on advance braiding which caught the attention of many too. The hair show ended with guests of the night looking very inspired and amazed at Liza's expertise including me!

Thank you JOICO Malaysia for having me! :D






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