Starbucks Malaysia World's First Signing Store 2nd Anniversary ❤

Starbucks Malaysia announced today the launch of the Starbucks Jumbo Chocolate Chip Cookies across all its stores throughout Malaysia in conjunction with the world's first Starbucks Signing Store 2nd Anniversary celebration. For every purchase of the cookies at Starbucks, RM1 will be channeled to the Silent Teddies Bakery, a social enterprise started by the Community Service Centre for the deaf (CSCD) to support their programs and its schools for the Deaf children. 


YB Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development was present to officiate the Starbucks Signing Store's 2nd anniversary celebration. She was inspired by how the Starbucks Signing Store has provided a platform for the Deaf community to work and also to continue developing soft skills that would allow them to live a fulfilling life. 

As part of the continuous learning and development initiatives at Starbucks, the Starbucks Signing Store in Malaysia now houses a total of nine Deaf baristas who are 100% certified coffee masters. The Deaf Coffee Masers in Malaysia will be distinguishable by black aprons that feature a special embroidery with 'Starbucks' in Malaysian Sign Language. In addition, these Deaf baristas are also qualified to conduct coffee chat sessions with the public using sign language much like the baristas at the Starbucks Reserve™ stores in Malaysia.


Through this partnership with Silent Teddies Bakery, Starbucks Malaysia hope to further improve the lives of the Deaf community than just providing them with job opportunities. Being the first country to introduce the Starbucks Signing Store concept into the world was a stepping stone for them. Its success has even inspired their North American Starbucks partners to learn and study our business model, which has now materialised into the first Starbucks in the United States which plans to open this October.


The audience gave the Deaf partners applause in Sign Language to show the support and acceptance towards the Deaf community at the workplace. 

Each Starbucks® Jumbo Cookie is unique as it is all handmade with no preservative added. The cookies will be priced at RM6.90 and will gradually be rolled out to all Starbucks stores nationwide, including East Malaysia, starting from 8 August 2018 onwards. 


Starbucks Malaysia has also launched the exclusive Signing Store 2nd Anniversary merchandises which are only available at the Starbucks Signing Store at Bangsar Village II.




Inside the Starbucks Signing Store, customers will be familiar with what they see and smell; the rich aroma of the finest Arabica coffee, served by partners in the iconic green aprons in a warm, bustling environment. But while Deaf partners engage with customers with the enthusiasm, passion and craft that they expect from Starbucks, they deliver the iconic Starbucks Experience in a uniquely uplifting way.

We had a coffee tasting sharing that is not limited by languages, especially for all Starbucks Signing Store's certified Deaf Coffee Masters during the event. Aizad Ariffin, Shift Manager of Starbucks Signing Store conducted the coffee tasting session with the audience at the event. 

Coffee Tasting Session with the audience 

Cookies and coffee to taste during tasting session 

When customers go to order, they will notice something different, as the usual greeting and sound of baristas calling out beverage orders is replaced by sign language. Customers place orders using a simple menu card which they mark before passing it to the barista and Deaf partners use handwritten notes to communicate with customers. Upon placing the order, each customer is given a number on the receipt and once the beverage has been prepared, the number is displayed on a screen telling them it's ready. 

L-R: Mr Sydney Quays, Jojo Struys and YB Hannah Yeoh

Starbucks Malaysia has a proud history of employing under-represented groups in the workplace. This includes the launch of the Starbucks VIP Program 3 years ago to attract mature partners who are 55 years of age and above. As part of the program, Starbucks provides flexible work hours and other benefits for seniors. There are currently more than 10 VIP partners working in Starbucks Malaysia stores, the oldest being 73 years old. 

For more information, please visit the Starbucks Malaysia website @ www.starbucks.com.my.





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