#UnlockingRealWomen with Max Factor Malaysia ❤
A couple of weeks back, one of the most notable icons in the cosmetic industry, Max Factor has launched their brand in Malaysia. The Max Factor Beauty House pop up was held at one of the finest heritage building - Lot 10, Jalan Tangsi and unveiled its official brand ambassador Lisa Surihani where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.
In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign — a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.
Lisa’s personality showcases a connection to the brand Max Factor that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Lisa's life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership between Max Factor Malaysia more meaningful.
Lisa’s personality showcases a connection to the brand Max Factor that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Lisa's life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership between Max Factor Malaysia more meaningful.
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| L-R: Lisa Surihani, Raja Nadia Sabrina, Kavitha Sidhu and Ling Oo. |
#UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.
Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.
Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer; Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer; while jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker.
Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide. This is definitely another milestone for Watsons Malaysia to partner up with such a reputable international make-up brand founded at the beginning of the 20th century with great heritage value.
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| A photo with Lisa Surihani (= She is so gorgeous! |
The Max Factor Beauty House
In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House — an homage to their unique strengths, identities and aspirations through 7 different rooms — Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned with symbols of inspiration and empowerment.
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| The Sacred Room |
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| Lisa is making her mark at The Sacred Room |
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| So was I. (= |
Say hello to Her Bathroom: The Virtuous Room in sophisticated pink where you strip off a bad day and renew in a warm, soothing bath. This is the room you go to recompose your thoughts in a new light and find your center again, leaving yourself rejuvenated. Refresh, renew, recompose, repeat.
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| The Virtuous Room |
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| Thanks EO Studio for the photo (= |
Let the playful purple hues whisk you away into Her Bedroom: The Dream Room. This whimsical room signifies your dreams, passions and aspirations of a woman. When you lie your head down for the night, you start thinking about a new day. Don't live in the past. Your dreams doesn't have an expiration date, take a deep breath and try again.
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| The Dream Room |
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| Yours truly at The Dream Room. |
Her Patio: The Friendship Garden is a lush and welcoming entrance by Max Factor Beauty House, represents friendship and celebrates all moments of joy, laughter and tears shared.
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| The Friendship Garden |
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| A photo with Choulyin and Charmaine at The Friendship Garden |
Swathed in soft, neutral colours, Her Living Room: The Family Room reminds us to stay humble and grounded, and to not forget that the most important thing in the world is family and love - life's greatest gift to you.
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| The Family Room |
While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys, The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams. The pop-up was opened to public for one day on 11th of October at Lot 10, Jalan Tangsi, 50480 Kuala Lumpur (Kuala Lumpur Tourism Bureau).
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| Loving the personalised lock (= |
Max Factor is sold exclusively at selected Watsons Malaysia outlet and online stores nationwide. For more details do check out their website @ https://www.maxfactor.com or Facebook @ https://web.facebook.com/maxfactormy.
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