Introduction of Starbucks Malaysia 'My Cups of Kindness' Campaign in Malaysia ❤
Starbucks has partnered with Malaysian actress and entrepreneur Neelofa to spread the message of kindness and support her in her efforts to make the world a better place to kickstart the Merdeka month. Dubbed the MY Cups of Kindness campaign, Starbucks will donate RM0.50 from each one of its new Summer Frappuccino sold at all Starbucks™ stores in Malaysia on 1st August to a charity of Neelofa's choice.
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| Neelofa poses with Starbucks Malaysia new summer beverages (= |
Neelofa spent the afternoon at the Starbucks Reserve™ Store at Four Seasons Place serving her favourite Starbucks beverages, and wrote personalised messages of kindness for each of the cups. The two beverages that were chosen for the campaign are the Starbucks® Apricot and Peach Yogurt Frappuccino® and Starbucks® Red Ruby Grape Blended Juice Drink. The multi-layered beverages are the newest addition to Starbucks Malaysia and were first launched in the country on 24th July 2018.
As mentioned by Neelofa, she appreciate that Starbucks Malaysia has provided a platform for her to continue to serve the society and also to gather everyone to join together to spread the goodness through the campaign. When Starbucks Malaysia first suggested the MY Cups of Kindness concept and told her that she could choose a charity of her choice, she thought this was an opportunity to turn this collaboration into something so much more impactful, as she always believe in being kind first, before being anything else.
The new Starbucks® Apricot and Peach Yogurt Frappuccino® is a true palette refresher as it is packaged in one cup of yogurt goodness with 2 mouthwatering fruits in 3 gorgeous layers. The multi-layers unfold as you sip - from an aromatic peach jelly and juicy white peach pieces to a creamy, tangy yogurt blend topped with apricot sauce. The Frappuccino will be sure to dazzle the last summer days with the bright hues and invigorating flavours.
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Starbucks® Apricot and Peach Yogurt Frappuccino®
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The Starbucks® Ruby Red Grape Blended Juice Drink on the other hand is a rejuvenating grape ensemble featuring glistening grape jelly, mixed grape juice and smooth dairy-free grape foam. The juicy combination will take your taste buds on a journey with the unique textures to showcase the various grapes. Of course, the beverage experience is only complete with the visually captivating purple hue.
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| Starbucks® Ruby Red Grape Blended Juice Drink |
The MY Cups of Kindness campaign is a collaborative effort between Starbucks Malaysia and Neelofa that started with a simple tweet that Neelofa shared on her social media platform, when she expressed her desire to learn how to make her favourite Starbucks beverages.
Neelofa's involvement began when Starbucks Malaysia responded with an invitation to have their baristas to show her the ropes after which the MY Cups of Kindness campaign started to materialise. The Starbucks' Cups of Kindness campaign was first created in the US between Starbucks and American artist Lady Gaga.
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| L-R: Mr Sydney Quays, CEO of Berjaya Food Berhad and MD of Starbucks Malaysia and Brunei, Neelofa |
For more information, please visit the Starbucks Malaysia website @ www.starbucks.com.my or follow their Instagram account @ www.instagram.com/mystarbucks.
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