Hada Labo 'We Care For Society' Campaign ❤
Hada Labo have successfully raised RM50,000 for its month-long 'We Care Society' campaign in collaboration with Women of Will (WOW) and Watsons earlier in May in conjunction with the Raya celebration. The campaign was aimed at supporting the underprivileged women with baking skills and confidence to succeed and thrive in their businesses and livelihoods within their communities.
Through the campaign this year, 30 women from selected B40 communities were offered training in baking as a way to upskill them. A total of 40,000 cookies were baked, which were then distributed to 300 families from 3 People's Housing Projects in the Klang Valley, namely PPR Batu Muda, PPR Pekan Batu and PPR Beringin.
The selected B40 women bakers, who have a household income of less than RM2,500 are currently residing in the Batu Muda People's Housing Project located in Jalan Ipoh, Sentul. Rohto-Mentholatum General Manager, Lim Mei Yuen is glad that the campaign was a success and she thanked the public for their generous support for Hada Labo in spreading joy and love to the underprivileged community during the Raya celebration.
Hada Labo's We Care for Society is one of the brand's initiatives to look out for one another especially during the Covid-19 pandemic. As one of the leading skincare brands for the past decade, Hada Labo believes in doing things that matter to make a difference in the lives of those they serve, and this includes supporting the underprivileged women so that they can eventually be financially independent.
The Hada Labo 'We Care for Society' was held for the second year as the brand's commitment and initiative to give back to society. Through the campaign, RM1 from the sales proceed of each Hada Labo lotion products sold at Watsons outlets nationwide were channelled to the 'We Care for Society' fund. Last year, the brand also managed to raise funds for the underprivileged B40 women who livelihoods were impacted by the pandemic.
Meanwhile WoW Chief Operating Officer Lakshwin Muruga has experienced his gratitude to Hada Labo for the continuous effort to help the underprivileged women. Not only they have managed to lay a foundation to help the B40 group to achieve financial independence, but through the cookie distribution, they were also able to enliven the mood of the needy.