French beauty brand L'Oreal Paris revealed a brand new identity for its makeup products known as L'Oreal Paris Makeup Designer. They are always known for its specialty in delivering wearable everyday glamour with innovative cosmetic products.
Created to help women design their makeup looks, it features innovative formulas to never-before-seen textures, reflecting all the exquisite details and spirit of Parisian elegance.
With the debut of L'Oreal Paris Makeup Designer, beauty enthusiasts in Malaysia can now express their personalities through the love of colours and discover the art of makeup from Paris from these 3 aspects:
- L'Architecture Du Teint (Face Architect)
- L'Art Du Regard (Eye Artistry)
- La Obsession De La Couleur (Color Obsession)
With a brand new direction and approach, L'Oreal Paris Makeup Designer is set to change the way women look at L'Oreal Paris cosmetics. Apart from the False Lash Superstar Mascara, they are adding other exciting products such as True Match Genius Two Way Cake, Glam Shine Blam, Color Riche La Palette to the line. With a wide selection of innovative formulas and textures, Malaysian beauty enthusiasts will certainly be spoilt for choice.
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| True Match Genius Two Way Cake - RM59.90 |
True Match Genius Two Way Cake is a smart foundation compact that combines 4 benefits in 1. It smoothens skin's surface like a primer, unifies and glides on more precisely than fluid foundation for that second-skin effect, covers 100% of imperfections like a concealer and finishes like a velvet powder. Simply put, it's a genius foundation that does all the work for you. They are available in 7 shades.
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| Lucent Magique Cushion Blush - RM49.90 |
Get a burst of colour in just one tap with this cushion blush. The signature Byron Liquid Light brightens the complexion for an instantly volumised look, while soft-tone pigments infused in the delightful watery cushion give you a gorgeous, diffused effect.
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| Top to Bottom: #P2 Pink Fantasia, #C1 Sunkissed Coral, #P3 Rose Affair |
The blush is enriched with mineral water, skin stays fresh and dewy for hours and is available in 3 shades.
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| CC Balm Genius - RM23.90 |
Colour, care and kissable shine in a tube - the first tint-in-balm by L'Oreal Paris combines multiple benefits for that perfect pout. Featuring a unique 'Cocktail Supreme' formula, the intelligent lip balm contains a blend of micro-corrective genius oils that correct lips' dullness, just like a magic wand. With natural spa oils, lips stay hydrated for up to 12 hours, free from chapped lines and dryness. CC Balm Genius is available in 10 shades.
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| Glam Shine Balm - RM23.90 |
Mouth-watering shiny softness is now yours with this glossy lip balm. Balm and gloss come together in this playful twist-up crayon that allows on-the-go, mirror-free application. With nourishing flower extracts, lips feel moisturised and look shiny, accentuated with a sheer, fresh-looking colour payoff. The Glam Shine Balm is available in 3 shades.
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| Color Riche La Palette Nude - RM89.90 |
Dazzle the crowd with the interpretation of the classic nude eye makeup look. Inspired by makeup designers' must-have palettes, La Palette Nude offers everything you need to master the art of nude eyeshadow, with 10 highly pigmented shades that range from light to dark, suitable for every skin tone. Choose the favourite shade and finish - shimmery satin, buttery matte and lustrous sheen - and unleash your creativity. La Palette Nude comes with an eye-designer brush and mirror for effortless application. The palette is available in 2 shades.
Each guest were given the chance to engrave their name on the lipstick. So pretty that I can't resist it at all. (:
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| False Lash Superstar Mascara - RM58.90 |
A duo brush and formula mascara that gives lashes a show-stopping false lash effect in 2 simple steps:
- The super-sizing primer, enriched with lash serum, thickens lashes, building volume and preparing for the next step. Each lash is captured and controlled by the brush, even those that are difficult to reach.
- Shaped like an eyelash curler, the curved lifting brush applies a black, fiber-rich formula that perfectly coats each primed lash.
As a result, lashes are stretched to the extreme, dressed in the most intense black and ready for a close-up shot.
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| L'Oreal Tint Caresse |
We can create the gradient lips with this L'Oreal Tint Caresse. (: There are quite a number of shades available but I managed to swatch three shades at the back of my hand.
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| Megan Tan, the host of the day. (: |
Adding creativity and excitement to the event was Malaysian makeup maestro Geraldine Loy, who showcased her interpretation of the Parisian Chic look with L'Oreal Paris Makeup Designer line of products.
The Malaysian woman already carries with her an Asian charm' and she did with the 3 looks they created was to add a touch of French chic, each focusing on a specific area to highlight flawless skin and face structure, mesmerising eyes and feminine lips. My inspiration came from the colours that are most suitable for Asian skin tones, together with a Parisian flair and everyday glamour that L'Oreal Paris makeup is well-known for.
The Face Architect look she had created focuses on 'nude' makeup to bring out skin's deny texture, as if lit from within. For a second skin effect, skip the last step of loose powder, but highlight the upper cheeks, nose bridge and chin for a three-dimensional effect. The version of Eye Artistry is all about making a statement.
Lush eyelashes are complemented with a splash of blue eyeshadow and geometric eyeliner, which is a daring yet ultra-fashionable way to stand out from the crowd. She mixed a hint of lip balm to get an avant garde, glossy finish.
As for the Color Obsession look, she paired the pastel eye makeup with a strong lip colour, using a matte finish lipstick as the base, topped off with glossy tinted lip balm for a subtle sheen. You can never go wrong with dark red, which is easier to carry than classic red lipstick.
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| The look created by L'Oreal Paris team and Miss Geraldine Loy. (: |
Along with the brand new direction, L'Oreal Paris also introduces a new way to experience make in augmented reality. Featuring an exclusive technology from major Hollywood studios, this first-of-its-kind digital application is known as
Makeup Genius, which lets you create your own look or try ready-to-wear looks curated by L'Oreal Paris makeup artists with the touch of a screen. Instantly, your smartphone is transformed into a mirror; and the makeup actually follows your face as you move and make expressions. Now, the term 'try before you buy' is no longer a dream, but a reality.
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| Created the look using the app. I looked weird in red lips. =/ |
Makeup Genius by L'Oreal Paris Makeup Designer is available for free on the App Store and Google Play. It allows you to try on your favourite products even before you buy them. No matter where you are, or what time it is, you can try on signature celebrity looks from the likes of Fan Bing Bing, Karlie Kloss and more. If you have always wanted to put on a bold red lip colour or have always wanted to try smoky eye makeup, but don't know what shade suits you, now's the perfect chance to do so. There are so many colours to choose from and various combinations you can explore - your makeup design possibilities are limitless at your fingertips.
That's not all, here are some of the photos taken during the event. (:
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| With Ashley. She is one of a gorgeous YouTuber that I adore. Always love her beauty tutorials. (: |
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| With Jamie Tan. She is the winner of The Brush Contest Malaysia 2015. |
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| With Mina Rosli, another YouTuber who often shares her beauty tips in her channel. Always love her colourful hair! (: |
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| With Megan Tan, the host of the day. (: |
For more information on the L'Oreal Paris Makeup Designer new innovative products, do check out their official website at
www.lorealparis.com.my.
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