Infinence x KL Fashion Week 2018 Fashion Showcase ❤

Infinence, the fashion and lifestyle brand under Sahajidah Hai-O Marketing Sdn Bhd, collaborated with Kuala Lumpur Fashion Week 2018 for the very first time as the Supporting Brand for the event and showcases three Ready-to-Wear collections on the runway during KL Fashion Week a couple of weeks ago. 

Outfit of the day (=

Infinence, a luxury fashion and lifestyle brand launched at the end of 2016, was created by founder Mr K.K Tan and inspired by international renowned fashion icon Professor Datuk Jimmy Choo. It has since collaborated with several A-list names in the fashion industry such as Professor Datuk Jimmy Choo as the brand consultant, famous designers Rizman Ruzaini who designed beautiful hijab collections for Infinence, and famous artiste Nur Fazura, who is the ambassador for Infinence Shoe and Bag Collections.

The founder of Infinence, Mr K.K. Tan 

This is Infinence's inaugural collaboration with KL Fashion Week which also marks Infinence's new milestone in taking a big leap in the industry.  Infinence has only been around for less than 2 years, but the brand is confident that Infinence will continue to gain greater momentum in the fashion scene by delivering quality lifestyle experience through exceptional premium products.

Infinence also participates in the fashion show by showcasing 3 Ready-To-Wear Collections that will be made available after the event besides being the Supporting Brand of KLFW 2018 throughout the 5-day event from 8th till 12th August 2018. The 3 collections are: Basic Collection, Holiday Collection and Luxe Collection.

The Basic Collection is the ultimate elevated basic wear that comes in 6 tops, 3 bottoms and 3 dresses which is designed with simplicity and style in mind. This collection is suitable for those who love minimalism with a twist of charm.

For the Holiday Collection, it is all about lovely prints and florals the are sure to make the heart skip a beat. This collection comes in 3 tops, 3 bottoms and 3 dresses. An ideal collection for the warm but carefree fashionistas who want to add a little sunshine and colourful prints to their wardrobe.

Sleek, modern and chic, the Luxe Collection is unique in style, giving the collection a touch of class and sophistication. The Luxe Collection comes in 2 tops, 2 bottoms and 3 dresses, suitable for those who want an elegant and graceful look.

On a side note, Infinence will also be rewarding 2 finalists from the KLFW x AirAsia Runway Ready Designer Search 2018 with RM10,000 cash prize each, together with a capsule collection for Infinence in 2019 during the grand finale on 10th August at Pavilion, Kuala Lumpur.

Infinence's mission is to nurture and develop potential and emerging designers by providing them with the support to showcase their talent and collections. The brand is committed to incubating talents with a huge platform that comes with unlimited opportunities, various exciting activities and valuable exposure to a ready, vibrant market.

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